At O’Keefe 3% Realty, we spend a lot of time digging into the numbers — not headlines, not hype, and definitely not guesswork. When you look closely at what’s actually selling in the Vernon and the North Okanagan market, a clear story starts to emerge.
If you’re a homeowner wondering whether now is a good time to sell, or why some homes are selling quickly while others seem to sit, here’s what the current data is telling us.
Homes Are Selling — But Not All Homes
Over the past several months, we’ve seen hundreds of homes sell across Vernon and the surrounding areas. That’s important because it tells us buyers are still active. This is not a frozen market.
However, the numbers also show a growing gap between homes that sell and homes that linger.
On average:
Sold homes are taking about 60–70 days to sell
Active listings are sitting closer to 100 days or more
The difference isn’t luck — it’s strategy.
Price Matters More Than Ever
One of the clearest trends we’re seeing is pricing sensitivity.
Homes that are priced in line with today’s market — not last year’s — are attracting buyers and selling. Homes that are priced too high are staying active longer, often requiring price reductions later.
Interestingly, the average asking price of active listings is significantly higher than the average sold price. That tells us many sellers are starting high and chasing the market down instead of pricing correctly from day one.
At O’Keefe 3% Realty, we’ve always believed that pricing properly upfront protects your bottom line. The longer a home sits, the more negotiating power shifts to the buyer.
Where We’re Seeing the Most Activity
Certain areas are consistently outperforming others when it comes to sales volume and days on market.
Right now, some of the strongest activity is happening in:
City of Vernon
East Hill
Harwood
Okanagan Landing
These neighbourhoods are seeing steady buyer demand, particularly in entry-level and mid-range price points. Well-prepared, well-priced homes in these areas are still moving at a healthy pace.
Higher-end homes and lifestyle properties — such as acreages or luxury listings — are selling too, but they require more targeted marketing and patience. Broad, generic exposure just doesn’t cut it in this segment.
What This Means for Sellers Right Now
If you’re thinking about selling, the takeaway is simple:
✔ Buyers are active ✔ Homes are selling ✔ Strategy matters more than timing
This market rewards sellers who:
Price realistically based on current data
Prepare their home properly
Use targeted marketing instead of “spray and pray” advertising
It penalizes sellers who rely on outdated pricing expectations or assume the market will do the work for them.
Our Approach Is Built for This Market
At O’Keefe 3% Realty, our business model has always been about value, transparency, and smart strategy.
We don’t believe in:
Inflating prices just to win a listing
Wasting marketing dollars where they don’t perform
Charging traditional commission rates “because that’s how it’s always been done”
Instead, we focus on:
Data-driven pricing
Targeted marketing that reaches real buyers
Keeping more of your equity where it belongs — in your pocket
Thinking of Selling? Start With the Right Information
Before you decide when or how to sell, make sure you understand what buyers are actually paying today.
A proper home evaluation review can show you:
What’s selling in your neighbourhood
What price ranges buyers are active in
How long homes like yours are really taking to sell
There’s no pressure and no obligation — just clear, honest information so you can make the right decision.
If you’d like a no-nonsense look at your home’s value in today’s market, reach out to the team at O’Keefe 3% Realty.
Smart strategy. Fair fees. Real results.